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Lofty Homes Privacy Policy

Last updated: August 18th, 2025

General Pacific LLC dba Lofty Homes (“we,” “our,” “us”) values your trust. This Privacy Policy explains how we collect, use, and protect your information when you visit our website, interact with our content on social media platforms, or engage with our services.

By using our website or engaging with us on social media, you agree to the practices described in this Privacy Policy.

1. Information We Collect

We may collect the following categories of information:

a) Information You Provide

  • Contact details (name, email address, phone number, company name, job title)

  • Project inquiries or service requests

  • Newsletter or subscription sign-ups

  • Messages sent via forms, email, or social media direct messages

b) Information Collected Automatically

  • IP address, browser type, device type, and operating system

  • Pages visited, time spent on site, and navigation paths

  • Cookies and tracking technologies (see Section 6)

c) Social Media Data

When you interact with our pages, profiles, or content on platforms such as  Facebook, Instagram, LinkedIn, YouTube, X (Twitter), or others , we may receive:

  • Public profile information (username, profile picture, job title, etc.)

  • Likes, shares, comments, and messages

  • Engagement metrics (views, clicks, impressions, demographics as provided by the platform)

2. How We Use Your Information

We use the information collected to:

  • Provide and improve our services

  • Respond to inquiries and project requests

  • Send newsletters, promotions, or updates (if you opt-in)

  • Customize marketing campaigns and content

  • Analyze website and social media engagement

  • Comply with legal obligations

3. Sharing of Information

We do  not sell  your personal information. We may share data in the following circumstances:

  • With service providers who help us operate our website, email campaigns, analytics, and social media advertising

  • With social media platforms for targeted advertising (subject to their privacy policies)

  • To comply with legal requirements, enforce agreements, or protect rights and safety

  • As part of a business transfer (e.g., merger or acquisition)

4. Social Media Platforms

Our company maintains pages and runs advertising campaigns on platforms such as Facebook, Instagram, LinkedIn, YouTube, and X.
Please note:

  • Your use of these platforms is subject to their respective privacy policies.

  • When you interact with our content, these platforms may collect information about you independently of us.

  • We receive only aggregated insights and advertising performance data from these platforms.

We encourage you to review the privacy settings on each platform.

5. Data Retention

  • We retain personal information only as long as necessary to fulfill the purposes outlined above.

  • Project inquiries, communications, and records may be retained for legal and operational purposes.

  • You may request deletion of your data at any time (see Section 8).

6. Cookies and Tracking Technologies

  • We use cookies, pixels, and similar technologies to understand usage patterns, improve user experience, and deliver relevant ads.

  • Examples include Google Analytics, Facebook Pixel, and LinkedIn Insight Tag.

  • You can control cookie preferences in your browser or opt out of targeted advertising through tools like  YourAdChoices .

7. Security

We use reasonable administrative, technical, and physical safeguards to protect your information. However, no method of transmission over the internet is completely secure.

8. Your Rights

Depending on your location, you may have rights under data protection laws, such as:

  • Accessing the personal data we hold about you

  • Requesting corrections or updates

  • Requesting deletion (“right to be forgotten”)

  • Opting out of marketing communications

  • Restricting or objecting to certain processing

To exercise these rights, please contact us (see Section 10).

9. Children’s Privacy

Our website and services are not directed to children under 16. We do not knowingly collect personal data from children.

10. Contact Us

If you have questions about this Privacy Policy or our data practices, you can reach us at:

Lofty Homes
21 N Montello Street, Brockton, MA 02301 
Email: Support@loftyusa.com
Phone: (617) 681-0862

11. Changes to this Privacy Policy

We may update this Privacy Policy from time to time. The updated version will be posted on our website with a revised “Last updated” date.